Mariant Maria Antikainen
Jaikus from Mariant
Thursday, 9 October 2008
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You have to start thinking why people come and to interact. You have to give a context to people. Facebook, my life, is a context. To show who you are. Give them that and they (users) will come.
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Brand marketers have to be open, commercially open. You have to be honest. Do not try to guide above.
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You have to open up to the community, let the community come to you, you need to give a lot of time and open you up.
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Creating a community happens step by by step, it's a three years project.
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There will be some kind of marketing more like 20's and 30's , much more about sponsoring, product placement and so on..
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What is the role of advertising in future?
Wednesday, 2 January 2008
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Lomailen vielä, joten en ole nytkään tulossa - aktivoidun sitten loppiaisen jälkeen näissä hommissa. Hienoo jos saatte taas jotain yhteenvetoa tapaamisesta..
Monday, 17 December 2007
Thursday, 13 December 2007
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Moro, täältä Tampereeltakin! Pirjo vinkkasi mulle tän keskustelun ja käsi on ylhäällä myös, jos mukaan sopii:-)
Terkut Le Web3-konffasta Pariisista mistä viime yönä kotiuduin. Asiallinen konffa, käykää katsoon http://www.leweb3.com/ , näkyvilla ja tulossa myös videoo tapahtumasta...
Thursday, 4 October 2007
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The role of user innovation in the "ubimedia" context:
-screening of tech-driven ideas
-developing need based concepts
-user are willing when motivated & activated
-they should not have too much technical knowledge
-openness needed
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People openly interested in re-arranging their environment even they do not have much experience.
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Kanstrup and Christiansen 2006: Selecting and evoking innovators
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According to them, ordinary users produced the most innovative solutions- that is a bit surprising..
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Magnusson et al. 2003. Managing user involvement in service innovation
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Risks: wrong user selection, should not be used as the only source, innovations not utilised, IPR issues (who owns?)
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Means for evoking user communities: the creativity have to be waken up in some way -> need for tools and methods
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Who are the innovators? -"Customers with needs, engineering skills and little experience with traditional development "(Thomke & von Hippel). -lead users - hobbyists - pros - ordinary users - non-users - user communities (online and physical)
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Users create solutions for themselves, they pre-test services
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Comments from Mariant